Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Keep ReadingFive Signs It’s Time to Rebrand
No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business will even go through several rebrands throughout its lifetime. Over the course of 132 years, Coca-Cola has changed its logo (multiple times), rebranded Diet-Coke to millennials, […]
Keep Reading6 Steps to Closing Web Leads from Your Website
For a digital campaign to truly be successful, there are two main components that need to be incorporated and mastered. First, ensuring that your brand is visible online and has a digital footprint that encourages gaining traffic; second component is to then convert that traffic into leads. So once the traffic is converted into leads, […]
Keep Reading7 Tips to Creating Great Subject Lines People Will Want to Click
On an almost consistent basis, inboxes are flooded with emails offering coupons, event reminders, and newsletters. That being said it can be a lot for users to sift through each one and decide which – if any are worthy of their time. If you haven’t wondered about the importance of subject lines in email marketing, […]
Keep ReadingThe Impact of Artificial Intelligence on Brands
What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer systems have been programmed to preform abilities such as speech recognition, decision-making, problem solving, socializing, and more. It’s safe to […]
Keep ReadingReddit Launches Native Ads on their Mobile Apps
Native advertising is a paid form of advertising that is frequently used by content marketers. Have you ever scrolled through your Facebook News Feed or Twitter account and come across a post that says “promoted” or “suggested” on the top left hand corner? This is a form of native advertising, which has proved to be […]
Keep ReadingGDPR and What it Means for Email Marketing
May is just around the bend and companies around the globe will be expected to comply with the European Union’s General Data Protection Regulation (GDPR) privacy rules with regards to email marketing. It’s time to make yourself aware of the rules and the possible consequences if you fail to comply. What Is The Purpose Of […]
Keep ReadingHarness the Testimonial Economy in 2018
Whether we like it or not, the digital world is here to stay and it has an impact on your business and brand. One aspect that weighs heavily on your brand is the reviews it receives. The amount of consumers who look to Google, Yelp, even Facebook for reviews before making a decision is increasing […]
Keep ReadingThe Change for Net Neutrality and How it Can Harm Your Business
The battle for Net Neutrality is waging and has been repealed. This change can be detrimental to the internet as we know it. If you aren’t up to speed on what this change means for your brand’s website we urge you to continue reading. Federal Communications Commission Chairman Ajit Pai previously supported “light-touch” regulations that […]
Keep ReadingBuild Your Brand in the 21st Century with These 5 Tips
The goal is for your business to succeed, correct? You have a product and a team in place, now it’s time to take a step back and look at your overall advertising strategy and branding efforts. In the 21st century a weak or muddled branding strategy could lead to the demise of your business. Brand […]
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