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Ott Advertising

Upward Trend of OTT During COVID-19

At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]

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video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

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Digital Marketing Covid 19

Marketing To The New Normal – Post COVID-19

COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]

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email open rates

Email Marketing Best Practices for Increased Open Rates

Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]

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Protecting Your Online Brand - covid 19 brand management

Protecting Your Brand During Covid-19

As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]

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Open Rate

Support During COVID-19

To some, the current public crisis can be scary and unsettling. For us, it’s an opportunity to support our clients and the communities we serve. If your recent experience has been anything like ours, you’ve spent the last 3 ½ weeks navigating what many of us consider to be a truly life-changing chain of events. […]

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ppc capture customers

Five Advanced Targeting Strategies to Capture More Customers

It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]

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facebook optimization

Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting

Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]

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