2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, Amazon Prime, and the network apps that allow you to stream your favorite binge worthy shows. With OTT, advertisers have […]
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the gap and improve performance. This type of visual ad serves across the Google Display Network which is home of over […]
Solving the Problems of Traditional Google Paid Ads Say you’re a locksmith, plumber, garage door technician, electrician, or HVAC serviceman, for instance. Even if you’ve committed to a comprehensive local SEO strategy, you may still be missing opportunities to connect with local customers. More specifically, the text-only ads already available to you don’t garner click-throughs […]
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for their ad targeting guidelines and the ability to target or exclude people based on age, gender and income. Now, Facebook […]
It goes without saying that websites play a crucial role in almost every facet of modern life. From information sharing and education to commerce, websites have served as a perpetual communication vehicle throughout humanity’s modern technological revolution. However, as vital as they are, many businesses still ignore the importance of making sure their websites keep […]
At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]
In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]
Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]
