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SEO vs PPC: Which Will Work Best for Your Business?

Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We are going to break down the differences and help you objectively decide between the two. What is Search Engine Optimization […]

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media planning and buying albany

What is Media Planning and Buying?

At Brawn Media we understand the need for a well-rounded strategy. Simply creating a one channel approach does not guarantee success. There’s more competition than ever and more consumers with niche interests. The good news is that you have more opportunities than ever before to reach them. When you choose to work with Brawn Media […]

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benefits of ott ads

Benefits of OTT Advertising

2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, Amazon Prime, and the network apps that allow you to stream your favorite binge worthy shows. With OTT, advertisers have […]

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responsive vs custom display

Responsive Display Ads vs Custom Display Ads

Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the gap and improve performance. This type of visual ad serves across the Google Display Network which is home of over […]

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google local service ads

Leveraging Local Service Ads

Solving the Problems of Traditional Google Paid Ads Say you’re a locksmith, plumber, garage door technician, electrician, or HVAC serviceman, for instance. Even if you’ve committed to a comprehensive local SEO strategy, you may still be missing opportunities to connect with local customers. More specifically, the text-only ads already available to you don’t garner click-throughs […]

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Facebook special ad audience

Remain Successful With Facebook Restricted Ad Categories

In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for their ad targeting guidelines and the ability to target or exclude people based on age, gender and income. Now, Facebook […]

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new website

Why Do I Need a New Website?

It goes without saying that websites play a crucial role in almost every facet of modern life. From information sharing and education to commerce, websites have served as a perpetual communication vehicle throughout humanity’s modern technological revolution. However, as vital as they are, many businesses still ignore the importance of making sure their websites keep […]

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Ott Advertising

Upward Trend of OTT During COVID-19

At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]

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video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

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