Category: Marketing

Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting

Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]

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Five Signs It’s Time to Rebrand

five people sitting around a laptop having a discussion

No matter how much you love your business’ current brand image, there comes a time in the life of every company when a rebrand is necessary. Perhaps your business will even go through several rebrands throughout its lifetime. Over the course of 132 years, Coca-Cola has changed its logo (multiple times), rebranded Diet-Coke to millennials, […]

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The Impact of Artificial Intelligence on Brands

AI chart

What is AI? So, what is artificial intelligence and why is it important? Artificial intelligence, or AI, is the development of computer systems to perform tasks that usually require the intelligence of a human. Computer systems have been programmed to preform abilities such as speech recognition, decision-making, problem solving, socializing, and more. It’s safe to […]

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