Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.
Marketing
Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]
Environmentally Friendly Promotional Products
Happy Earth Day! While today is a great day to do something beneficial for our beautiful planet, at Brawn PPI we try to treat every day like it’s Earth Day. We’re making a conscious effort to limit our plastic use, recycle more, and get outside to appreciate the beauty around us. We believe that with […]
Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]
Why Google’s Updated API & Billing Structure Should Matter To You
Well, it was good while it lasted. Google’s recent changes to its Maps API products might shock you – and your wallet. The search engine giant has restructured and repriced their Google Platform APIs, raising its prices over 1,400%. Google Maps Platform A few weeks ago, Google rolled out significant changes requiring customers to pay […]
Reaching Women Effectively and Honestly: How to Convey Your Message in a Meaningful Way
Digital Ads by the Numbers According to Nielsen, all types of digital ads reach men more effectively than women, even in female dominated areas like retail shopping. In fact, Nielsen’s Digital Ad Ratings found that UK shopping and retail ads were twice as effective on men than women, clocking in with an 81% targeting accuracy […]
We’re Expanding: Second Office Location Opening Soon
Brawn Media (WBE Certified) is excited to announce the opening of our second office, which will be located in Kingston, New York. This expansion will provide a platform to better serve our existing and future clients throughout the various regions of New York, while accommodating the need for growing demand of Brawn’s services. Our mission […]
YouTube is Losing Major Brands Due to Ad Placement
YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They […]
3 Ways The Be Everywhere Strategy Can Be Detrimental
As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in […]