YouTube Advertising

YouTube is Losing Major Brands Due to Ad Placement

YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. Last year, YouTube took several steps to prevent ads from appearing on harmful content, but they knew it wasn’t enough. They […]

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3 Ways The Be Everywhere Strategy Can Be Detrimental

As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be Everywhere strategy may not be as beneficial to your brand as some may portray. You will hear these words in […]

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digital marketing and advertising

The Change for Net Neutrality and How it Can Harm Your Business

The battle for Net Neutrality is waging and has been repealed. This change can be detrimental to the internet as we know it. If you aren’t up to speed on what this change means for your brand’s website we urge you to continue reading. Federal Communications Commission Chairman Ajit Pai previously supported “light-touch” regulations that […]

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Scams are like Plagues; You Need to Avoid Both

In the age of technology, there have been a lot of advancements and successes, especially for the digital world. With as many achievements as the digital world has made, there have been almost as many scams. One such scam is by a company looking to make money off your expiring domain name. Recently, our office […]

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What Is More Important to Your Customers: Morals or Competence?

In the age of digital, the masses are taking their opinions and experiences to the internet. The good, the bad, and the ugly experiences are shared on review websites and as Facebook posts so that others can learn from their experience. So, what do people care about more from your brand: morals or competence? Or […]

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Keep It Classic With Print Advertising

As technology changes the landscape of advertising, it creates a new challenge when trying to decide how to best reach consumers. While there are now many mediums of advertising; newspaper still remains relevant and has many benefits. Newspaper is one of the most common, and traditional, print media formats used for advertising. These print advertisements […]

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5 Ways Businesses Can Use Social Media During the Holiday Season

The holiday season is upon us, and it’s more important than ever to have a strong social media strategy. Small businesses can take advantage of this season to have some fun, show their joy, and promote products in a fun and creative way to engage with holiday shoppers. Give it a try by implementing some […]

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Billboards Aren’t Dead – Here Are 5 Reasons Why

  Sure, mobile marketing is on the rise, but that doesn’t mean that all forms of traditional advertising are obsolete. In fact, billboards are one medium of traditional advertising that is still very effective today. Curious as to how that’s possible?   1. We’re Still Driving Like it or not, most Americans spend a good chunk […]

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Creating a Strong Brand: 4 Quick Tips Every New Business Should Know

Creating a strong brand online for your business is getting exceedingly more complex, mostly because of the ever-growing amount of competition. And, to get more clients and customers to pay attention to your brand, you will have to hold yourself higher than the competition. Having a solid brand that people trust and flock to isn’t […]

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