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video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

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The Fundamentals of SEO

Search Engine Optimization, or SEO, is a critical component to getting found organically on the Internet. The number of searches performed on a daily basis is increasing exponentially, and users trust that the results are relevant and accurate. Any business, no matter how big or small, should be implementing a quality SEO strategy to increase […]

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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

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Creating a Cohesive Effort with PPC and SEO

Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO strategies can prove to become very beneficial for your brand. Let’s take a closer look at the benefits of a […]

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SEO optimization

LSI Keywords and What They Mean for SEO

LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That […]

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SEO

5 Tips for Your Website’s SEO

We are constantly working to improve the presence of our client’s websites in the search results, but as the search landscape changes and improves, so must we. SEO is a long game, a strategy that needs to be tweaked and developed over time, with that in mind here are few things we believe should be […]

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