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What is Google My Business & Why Do I Need It?

Achieving prominent visibility on Google as a local business has never been more important for sustained growth and success. In fact, it has been reported that 46% of all Google searches are looking for local information and that 4 in 5 consumers use search engines to find local information, meaning that if it is not […]

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SEO vs PPC: Which Will Work Best for Your Business?

Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We are going to break down the differences and help you objectively decide between the two. What is Search Engine Optimization […]

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Why Do I Need a New Website?

It goes without saying that websites play a crucial role in almost every facet of modern life. From information sharing and education to commerce, websites have served as a perpetual communication vehicle throughout humanity’s modern technological revolution. However, as vital as they are, many businesses still ignore the importance of making sure their websites keep […]

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Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

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The Fundamentals of SEO

Search Engine Optimization, or SEO, is a critical component to getting found organically on the Internet. The number of searches performed on a daily basis is increasing exponentially, and users trust that the results are relevant and accurate. Any business, no matter how big or small, should be implementing a quality SEO strategy to increase […]

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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

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Creating a Cohesive Effort with PPC and SEO

Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO strategies can prove to become very beneficial for your brand. Let’s take a closer look at the benefits of a […]

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LSI Keywords and What They Mean for SEO

LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That […]

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SEO

5 Tips for Your Website’s SEO

We are constantly working to improve the presence of our client’s websites in the search results, but as the search landscape changes and improves, so must we. SEO is a long game, a strategy that needs to be tweaked and developed over time, with that in mind here are few things we believe should be […]

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