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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

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Creating a Cohesive Effort with PPC and SEO

Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO strategies can prove to become very beneficial for your brand. Let’s take a closer look at the benefits of a […]

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SEO optimization

LSI Keywords and What They Mean for SEO

LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That […]

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SEO

5 Tips for Your Website’s SEO

  We are constantly working to improve the presence of our client’s websites in the search results, but as the search landscape changes and improves, so must we. SEO is a long game, a strategy that needs to be tweaked and developed over time, with that in mind here are few things we believe should […]

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