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Five Advanced Targeting Strategies to Capture More Customers

Five Advanced Targeting Strategies to Capture More Customers

It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these strategies will get your ads in front of very specific, and often motivated, segments of your audience. These people are […]

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PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

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Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting

Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by car dealerships and marketing agencies. Now, campaigns can target Facebook users who have visited any car-related pages, apps and sites […]

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Why (and how) You Should Be Using Video Ads on Facebook

Did you know that by 2020, 75% of all mobile traffic is estimated to be from video? From videos of cats to informative videos on how to complete a DIY project, people love watching videos. Video is more engaging and can capture our attention in a way that static images or text simply can’t. If […]

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How Display Ads Affect the Consumers Journey

When you ask most clients about their goals the answer is usually more sales, more leads, more customers, etc. PPC and Facebook do a great job at generating leads, but how does display fit into the picture? How does display effect the sales cycle? And how do we prove its effectiveness when we can’t always directly […]

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Water Cooler Chats 002 – New Google Ads Search Metrics

Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that are better than average position. One of the mistakes we often make is focusing too much on the average position. Average […]

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Water Cooler Chats 001 – Facebook Automatic Advanced Matching

Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. The data capturing tool is an extension of the Facebook pixel and can be turned on with the flip of […]

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3 PPC Fails that are Hurting Your Business

For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue for your brand. One such area that we find many brands making mistakes with is with their Pay-per-Click (PPC) and […]

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Reddit Launches Native Ads on their Mobile Apps

Native advertising is a paid form of advertising that is frequently used by content marketers. Have you ever scrolled through your Facebook News Feed or Twitter account and come across a post that says “promoted” or “suggested” on the top left hand corner? This is a form of native advertising, which has proved to be […]

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