PPC Learning Center
Overcoming PPC Ad Fatigue
Although long-running evergreen campaigns are known to produce consistent month-over-month results, it’s not at all uncommon to find diminishing click-through rates as ad fatigue begins to set in. Most marketers will tell you that identifying […]
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Dynamic Search Ads: Life In The Fast Lane
Google Ads first introduced Dynamic Search Ads (DSAs) in 2011 with the goal of providing a more efficient method of serving search ads. Rather than having to manually select keywords and write ad copy, DSAs […]
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To Pin Headlines, Or Not To Pin, That Is The Question
Google Ads introduced responsive search ads (RSAs) in early 2019 as a way to serve ads more efficiently through the process of automation. By including up to 15 headlines and 4 descriptions in each ad, […]
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SAY GOODBYE TO SIMILAR AUDIENCES. WHAT THIS MEANS FOR AUDIENCE TARGETING.
Google recently announced that it will be sunsetting similar audiences by August 2023. What does this mean? All existing similar audiences will be removed from ad groups and campaigns. While these audiences will be removed, […]
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Strategies to Include in Your 2023 Paid Marketing Plan
The new year is a great time to reevaluate your paid marketing strategy. The digital landscape is constantly changing with new platforms, ad types, creative options and audiences. Whether you want to see more results […]
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Give Me One Good Reason Why I Should Be Dual Tagging? I’ll Give You Two.
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
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The GA4 Clock is Ticking and Time is Running Out
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
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SEO vs PPC: Which Will Work Best for Your Business?
Not sure whether your business would benefit more from Pay Per Click (PPC) or Search Engine Optimization (SEO) efforts? There are some key differences when considering SEO or PPC in your overall marketing plan. We […]
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Benefits of OTT Advertising
2020 has seen a big shift in want and need for over-the-top advertising or OTT. OTT is used to describe video ad distribution supported by the internet. Ads can be seen on apps like Hulu, […]
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Responsive Display Ads vs Custom Display Ads
Google display ads, known as banner ads, have been in many advertisers’ arsenal for years. Display ads historically have lower click-through rates than that of search ads, but having visually appealing images can close the […]
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Leveraging Local Service Ads
Solving the Problems of Traditional Google Paid Ads Say you’re a locksmith, plumber, garage door technician, electrician, or HVAC serviceman, for instance. Even if you’ve committed to a comprehensive local SEO strategy, you may still […]
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Remain Successful With Facebook Restricted Ad Categories
In response to Facebook’s special ad category targeting change, some verticals may have found themselves trying to change their advertising or rethink how they reach their target audience. Facebook had been taking some heat for […]
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