Social Media Learning Center
Why You Should Be Using Video Advertising
In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way […]
Read Article ›Marketing To The New Normal – Post COVID-19
COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach […]
Read Article ›The Ultimate Guide to Social Media for Businesses
Social media, whether you believe it’s the best thing since sliced bread or the worst thing to ever exist, is here to stay. When Facebook, Instagram, and Twitter first began, the intention was that friends […]
Read Article ›6 Ways to Make Instagram Work for You
With a high number of active and engaged users across the globe, Instagram creates the opportunity for business owners to market their products or services in an interesting way with an audience that is likely […]
Read Article ›Water Cooler Chats 001 – Facebook Automatic Advanced Matching
Lately, it seems like Facebook is making updates and releasing new features faster than we can drink our coffee on a Monday morning. This week our PPC team has been discussing the latest release, automatic advanced matching. […]
Read Article ›Why (and how) You Should Be Using Video Ads on Facebook
Updated as of 2/21/2020 According to the 11th annual Cisco Visual Networking Index Forecast (2016 to 2021), 78% of all mobile traffic is estimated to be from video by 2021. From videos of cats to informative videos […]
Read Article ›Google+ Is Shutting Its Doors Early
After an eight-year struggle to attract a user base and make a name for itself, Google+ will be shutting its doors in April 2019. The new shut-down date is four months earlier than Google originally […]
Read Article ›Facebook’s “Auto Inventory Ads” Offer Car Dealerships More Retargeting
Today, Facebook announced the release of a new version of dynamic ads for the automotive industry available on Facebook, Instagram, and Audience Network. These “auto inventory ads” offer businesses more retargeting options designed for use by […]
Read Article ›It’s Time to Stop Deleting Negative Feedback
Did you know that 91% of consumers read reviews and comments? Or that 88% of consumers trust customer feedback as much as personal recommendations? For many, customer feedback is the number one factor in determining […]
Read Article ›How to Measure the ROI of Social Media
Measuring the ROI of a PPC campaign is easy – measuring the ROI of a social media campaign? Not as simple. Learn how to accurately measure the ROI of a social media campaign so you can confidently report results.
Read Article ›Do Consumers Like Your Social Ads? [Infographic]
Infographic – Consumer opinions of paid social media ads and how you can improve their experience with your brand.
Read Article ›Facebook Wants Your Customer Service to Improve
Over the past few months Facebook has been going through an overhaul of their platform, the way we interact with it, and how businesses are potentially viewed. Their latest endeavor has to do with your […]
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