Your website is a huge factor when considering marketing your business. There are numerous factors to consider regarding your website. If they are not at the forefront of your mind, you may lose business.
Page speed: How long does it take for your website to load? If it’s longer than 3 seconds, the potential visitor is more likely to leave. A study published by Business 2 Community shows that 40% of visitors are more likely to leave. Unless you have a website that is responsive across all devices, you also need to consider your mobile website. Consumers are using their smartphones more and more to do their searches and shopping. If it isn’t optimized, you’re missing out. Having a website with a slow load time is equivalent to an employee ignoring customers in your store, or not answering the phone. It increases the likelihood of the person moving on to another business and forgetting about you.
Ease of navigation: Can the visitor easily navigate your website to find what they’re searching for? If your website is muddled, confusing, or has too much happening, the visitor is more likely to get frustrated and leave. Organization and clarity are both significant to the success of your website, and ultimately, your business.
Consistency: Is your message, and your brand, consistent throughout the website? With this, if a visitor is coming to your website from a digital ad, ask yourself if their final destination makes sense. If you’re running an ad for a discount on sneakers, it wouldn’t make sense to have the ad send them to a landing page that promotes umbrellas. This causes confusion and more work for the visitor. The attention span of internet users has dropped significantly over the course of the past few years making it imperative that you capture and keep their attention.
Think of your website as a digital store, or office, for your brand. A well maintained website will only help increase brand awareness, encourage new customers and maintain the relationship of current customers. To hear how we do it, and how we can help you, contact us today!