Content Marketing

Categories

Ott Advertising

Upward Trend of OTT During COVID-19

At Brawn Media, we were an early adopter to programmatic OTT (over-the-top) advertising. We understood the need to be where our customers are and that millennials were the big push for streaming through devices like Roku, Apple TV, Sling TV, smart TVs, and gaming consoles. OTT offers the flexibility of digital ads with that of […]

Keep Reading
video advertising

Why You Should Be Using Video Advertising

In recent years, video has become one of the most effective means of advertising. Especially now that social distancing has become our new norm, it’s important to stay connected to your audience in a way that’s personal and relatable. Whether your ideal customer is scrolling through news sites for the latest COVID-19 updates, watching a […]

Keep Reading
Digital Marketing Covid 19

Marketing To The New Normal – Post COVID-19

COVID-19 has drastically changed the way the world is shopping, eating, working, and living. It has changed the way we do business with our customers and clients and undoubtedly the way we need to reach customers after the country comes off PAUSE. While it is to be expected that it would change the way people […]

Keep Reading
email open rates

Email Marketing Best Practices for Increased Open Rates

Email marketing is all about delivering valuable content that customers want and will enjoy. When done right, the content keeps customers engaged with a brand and looking forward to the next email in their inbox. However, the first step in delivering quality content is getting customers to open the email. At first glance, it may […]

Keep Reading
Protecting Your Online Brand - covid 19 brand management

Protecting Your Brand During Covid-19

As we are all trying to navigate the new normal during the COVID-19 pandemic, the recent necessity to conduct business online happened suddenly and left some brands asking themselves if their customers could find them online. Just as brick and mortar stores may have their challenges with foot traffic, online businesses struggle with the same […]

Keep Reading
web analytics on a laptop

PPC, SEO, and Content Marketing: The Digital Marketing Trifecta

We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in new leads and business through your website, it’s when they work together that you will score a digital marketing trifecta. […]

Keep Reading
digital marketing online

4 Easy Ways to Distribute Content

Have you ever felt as though your content doesn’t reach enough people or as many as it could? There’s a good chance you’re correct. There are many ways to target a larger audience, gain traffic, and possibly new clients or customers. Let’s take a look at some options you may have overlooked or don’t realize […]

Keep Reading
Fishing pole in fish bowl

How to Ensure Your Content Survives Short Attention Spans

Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to another. So, how do you make sure your content keeps their attention until the very end? The first item to […]

Keep Reading