Marketing Learning Center
Eliminating Buyer Skepticism
Before salespeople can persuade the consumer to purchase their product or service, they must convince the consumer that there is a need for change. Convincing the consumer that there is a need for change will […]
Read Article ›YouTube is Losing Major Brands Due to Ad Placement
YouTube is setting stricter restrictions on their video ads for 2018. The VP of display, video, and analytics, Paul Muret stated “2017 was a difficult year, with several issues affecting our community and advertising partners”. […]
Read Article ›3 Ways The Be Everywhere Strategy Can Be Detrimental
As you navigate through the digital world for your business you will be presented with a lot of opportunities to showcase your brand. While it’s imperative to showcase and maintain your digital presence, the Be […]
Read Article ›The Change for Net Neutrality and How it Can Harm Your Business
The battle for Net Neutrality is waging and has been repealed. This change can be detrimental to the internet as we know it. If you aren’t up to speed on what this change means for […]
Read Article ›The Power of the Pitch
If you’re in sales you will have heard of the elevator pitch and you understand the power it can hold if properly executed. So that begs the question, how do you execute an elevator pitch […]
Read Article ›Scams are like Plagues; You Need to Avoid Both
In the age of technology, there have been a lot of advancements and successes, especially for the digital world. With as many achievements as the digital world has made, there have been almost as many […]
Read Article ›What Is More Important to Your Customers: Morals or Competence?
In the age of digital, the masses are taking their opinions and experiences to the internet. The good, the bad, and the ugly experiences are shared on review websites and as Facebook posts so that […]
Read Article ›Keep It Classic With Print Advertising
As technology changes the landscape of advertising, it creates a new challenge when trying to decide how to best reach consumers. While there are now many mediums of advertising; newspaper still remains relevant and has […]
Read Article ›5 Ways Businesses Can Use Social Media During the Holiday Season
The holiday season is upon us, and it’s more important than ever to have a strong social media strategy. Small businesses can take advantage of this season to have some fun, show their joy, and […]
Read Article ›Billboards Aren’t Dead – Here Are 5 Reasons Why
Sure, mobile marketing is on the rise, but that doesn’t mean that all forms of traditional advertising are obsolete. In fact, billboards are one medium of traditional advertising that is still very effective today. Curious […]
Read Article ›Creating a Strong Brand: 4 Quick Tips Every New Business Should Know
Creating a strong brand online for your business is getting exceedingly more complex, mostly because of the ever-growing amount of competition. And, to get more clients and customers to pay attention to your brand, you […]
Read Article ›Why Your Business Should Use Pinterest
Many businesses have jumped onto online marketing, utilizing social media to do so. Unfortunately, there are some social media platforms that are often overlooked, including Pinterest. Although perhaps not suitable for all businesses, Pinterest can […]
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