The GA4 Clock is Ticking and Time is Running Out
(On July 1, 2023, Universal Analytics, the platform we have all relied on for our website data over the last 10 years, will stop processing data and hits and ultimately come to an end. After […]
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Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these […]
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Reaching Women Effectively and Honestly: How to Convey Your Message in a Meaningful Way
Digital Ads by the Numbers According to Nielsen, all types of digital ads reach men more effectively than women, even in female dominated areas like retail shopping. In fact, Nielsen’s Digital Ad Ratings found that […]
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The Biggest Mistakes on Your Website Could Hurt Your Business
You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow […]
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Is Your Website Killing Your Business?
Your website is a huge factor when considering marketing your business. There are numerous factors to consider regarding your website. If they are not at the forefront of your mind, you may lose business. Page […]
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Keep It Classic With Print Advertising
As technology changes the landscape of advertising, it creates a new challenge when trying to decide how to best reach consumers. While there are now many mediums of advertising; newspaper still remains relevant and has […]
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Billboards Aren’t Dead – Here Are 5 Reasons Why
Sure, mobile marketing is on the rise, but that doesn’t mean that all forms of traditional advertising are obsolete. In fact, billboards are one medium of traditional advertising that is still very effective today. Curious […]
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