4 PPC Trends to Continue Watching
At the close of 2017 we began to see an increase in many pay-per-click (PPC) trends including audience targeting, attribution and local marketing. While those aren’t exactly earth-shattering revelations, they are related to a few […]
Read Article ›Water Cooler Chats 002 – New Google Ads Search Metrics
Did you notice anything different the last time you looked at the competitive metrics in Google Ads? Maybe some new Search Impression Share metrics? That’s right, last week Google released four new search metrics that […]
Read Article ›PPC, SEO, and Content Marketing: The Digital Marketing Trifecta
We have clients ask us all the time: what type of marketing is best: PPC, SEO or Content Marketing? Our answer: All of them! While these three strategies certainly use different methods to bring in […]
Read Article ›Five Advanced Targeting Strategies to Capture More Customers
It’s 2019, and the ways of targeting current and potential customers are endless. While we will always be advocates for interest and keyword targeting, there are more advanced targeting strategies available. Utilizing some of these […]
Read Article ›3 PPC Fails that are Hurting Your Business
For many brands, competitors seem to be popping up on every corner and every digital platform. So with this in mind, mistakes that are seemingly small can quickly add up and create a bigger issue […]
Read Article ›Creating a Cohesive Effort with PPC and SEO
Have you thought about your digital presence and strategy lately? You know that Pay-per-Click (PPC) is an important part of the overall puzzle, but, what about SEO? While working hand-in-hand, your PPC campaign and SEO […]
Read Article ›LSI Keywords and What They Mean for SEO
LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary […]
Read Article ›Why Are Landing Pages So Important for PPC
In digital marketing, we often talk about the importance of using optimized landing pages for campaigns. While it may seem like an obvious necessity to industry professionals, it appears to be difficult to get […]
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